hot n juicy crawfish

Overview: “Hot N Juicy Crawfish is a hand-caught seafood restaurant. Spicy for some people it is their taste buds thumping, but for Tim and Laina it is a personality trait. They are drawn to the passion of life, and this is what led them to Las Vegas and the inevitable birth of Hot N Juicy Crawfish. Both of them grew up loving seafood and fun. They made several trips to Vegas to enjoy the amazing culinary diversity and the non-stop entertainment that the city is so acclaimed for. But something was missing amongst all the glitz, glamour, and gambling: something that they could not live without… CRAWFISH. Not just any crawfish, but the kind of crawfish that will keep you awake at night wondering when you will get some more, the kind that doesn’t need pretense, special occasion, or utensils.” — Hot N Juicy Crawfish website

It is a rebranding project. I redesigned the logo for Hot N Juicy Crawfish and drew more illustrations for posters, menus and social media images. Designed coasters, aprons for the restaurant. Finally, the website was reformat and edit. I made it easier for customers to find the page they want to visit.

Professor: Rodd Whitney